Executive Diploma In Digital Marketing (PEDDM)
This program demonstrates digital marketing as the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
TOPICS
- Marketing Fundamental
- Content Strategy
- Social Media Marketing
- Facebook Marketing
- Chatbot
- Website Creation with WordPress
- Google AnalyticsAnalytics & Reporting
- Search Engine Optimization
- Search Engine Marketing
- Google Search Ads
- YouTube Ads
- Email Marketing
- SMS Marketing
- Digital marketing strategy
OVERALL LEARNING OUTCOMES
On completion of this module learners will be able to:
- To understand the changing principles of marketing and the importance of digital marketing.
- To use digital marketing methods and channels properly.
- Discuss the key elements of a digital marketing strategy
COURSE STRUCTURE
Executive Diplomas are professional diplomas delivered in a manner that gives you the flexibility to learn at a time and place that suits your personal and work life. You can embark immediately on an Executive Diploma knowing you can fit it into your schedule.
ASSESSMENT
There are 50 Multiple Choice Questions (“MCQ”) for each module. If you start an MCQ session, please remember that it will time-out after 1.5 hours. You have three attempts at the MCQ to achieve a pass mark, which is set at 50%.
STUDENT LEARNING TIME
Executive Diploma should be completed within 4 to 5 months.
